Booklet Design

This booklet project was a key element of a larger multimedia design initiative for Dare 2 Move, a capital campaign launched by Appleton Alliance in 2018 to raise support for both local and global humanitarian efforts.

I was brought on board at the very start of the campaign, tasked with designing the entire visual identity and creating all necessary materials to promote and communicate this important fundraiser. My role involved developing the branding and designing deliverables that would resonate with the audience, while keeping the campaign’s mission front and center. Phase 1 of the campaign kicked off in early 2019, with Phase 2 launching in October 2021.

The booklet itself was a central piece of the campaign’s storytelling. The goal was clear: inspire people to take action and contribute to the cause. The design needed to not only highlight the campaign’s mission, but also celebrate the progress already made in the two years since its launch. We showcased the incredible achievements so far—funding a local free clinic, supporting a special needs facility, and providing aid to communities around the world grappling with economic challenges. Through careful design choices, I aimed to craft a visual experience that motivated viewers to continue supporting these transformative projects.